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Industries We Serve

Capability Highlights

Strategies for Brand Differentiation
  • Conduct market segmentations
  • Evaluate competitive landscape
  • Run periodic brand trackers
  • Test marketing messages by segment and channel
  • Use driver analyses to assess consumer needs
  • Publish whitepapers with primary consumer insights
Product Innovation – from Ideation to Launch
  • Pressure-test business cases with data
  • Develop weighted risk evaluation models
  • Optimize product offers and pricing
  • Model price sensitivity curves
  • Identify highest-ROI customer satisfaction levers
  • Quantify the loyalty impact of customer experience

Case Study

Overview

Corus advised a large, publicly listed insurance client on how to rebuild and redesign its smartphone diagnostics app in order to convey a more compelling value proposition to users and distributors and to increase user engagement and retention

We…
  • Used existing data from the mobile app to create user segments/personas to isolate “core” consumers
  • Conducted primary research to gauge user sentiment on the product space and identify salient value propositions
  • Performed competitor analysis in conjunction with randomized user tests to identify design, user journey, and user experiences best practices
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